The Long Tail

This is totally the representation of a new economic model for the media and entertainment industries as the author of the book mentions. It's very interesting to see how the market moves around the entertainment around us. There are many good movies and songs for example that are not very famous or totally hits and that's we think this ones doesn't make money. But here Chris Anderson makes us see that this is not true at all.
This is what the Long Tail is about he puts and example of the programs where you can download music, here you are able to navegate and find music related or some other conections to music from other years or some songs that were not hits and they might be good. And there is where it begins the huge business of downloading music where you don't have to skip the crappy songs from the CD and instead of that just get into your computer the ones you like the most. And it works the same with books and DVDs.
The clue for the Long Tale to work this way is based on the "three rules for the new entertainment economy":
1. Make everything avaliable.
2. Cut the price half. Now lower it.
3. Help me find it.
The advantages is to have a closer conection with the costumer and make it easier for him to consume what you are offering.